Blog: Crystal Ball
Don’t you wish you had a crystal ball you could look into and see the future? It could be that you already have it and […]
Category: B2B
Blog: Starting Line-up
How do you put a winning team together and how do you keep it going until you reach your goals? When and where I was […]
Blog: Change Management
Engineers have been employing SixSigma methods for years to find the root causes of their problems and increase efficiency in production, quality control, and development. […]
Blog: Desperate Times, Desperate Measures
Could engineers teach a thing or two to marketing folks? In an edition of the Harvard Business Review in 2017, results of a survey show […]
Blog: What do you really mean by “Marketing”?
Is everyone in your organization on the same page as to what is meant by “Marketing”? I just love those conversations that start with someone […]
Blog: The Voice
Where should the voice of the customer be on a priority list? I recently gave a talk at a conference in the southern part of […]
Blog: What Business Are You Really In?
A while ago, I spent 20 minutes on the phone with a customer service representative for ordering some new business cards which would cost me […]