Blog: Marketing
What does Marketing mean to your organization? The term “Marketing” has different meanings for different companies and under different circumstances. Some define marketing in terms […]
Category: Marketing
Blog: Change Management
Engineers have been employing SixSigma methods for years to find the root causes of their problems and increase efficiency in production, quality control, and development. […]
Blog: What do you really mean by “Marketing”?
Is everyone in your organization on the same page as to what is meant by “Marketing”? I just love those conversations that start with someone […]
Blog: Let’s go Social
Does your company maintain a social media presence and is it done for the right reasons? There was an article in a recent issue of […]
Blog: The Voice
Where should the voice of the customer be on a priority list? I recently gave a talk at a conference in the southern part of […]